Does Radio Advertising Really Work? See Examples of how Surrey’s Local Radio Station, Eagle Radio advertises itself to listeners and radio advertising clients 📣🎵
Eagle Radio' Commercial and Advertising team commissioned Greer Riddell and Suzi Smith to create a series of videos to promote the opportunities for clients at Surrey's Local Radio Station.
The Commercial and Sales executives have these videos at their disposal to aid pitches to local, national and agency clients when having conversations about how and does radio advertising really work.
You see a lot of information regarding what a local radio station can offer businesses who partner with them, instead here are some of the ways Eagle Radio is advertising itself.
This video was commissioned purely for Agency selling. Eagle Radio and the UKRD Group as a whole have bought national advertising in house and no longer operate through national booking houses such as First Radio Sales. This video explains to larger UK wide clients why this change benefits them.
Eagle Radio's Commercial offering has expanded far beyond traditional radio advertising and on air campaigns. Instead, Surrey's Local Radio station offers everything form creative copy writing, social media marketing, video production and Sponsorship. This video was commissioned to show existing and new clients the offering available for their marketing budget at the station.
A testimonial video commissioned by Eagle Radio to showcase the benefits of being involved with the Eagle Radio Voucher Shop; a web page dedicated to selling offers from local businesses on their behalf for less to in turn encourage repeat business, up selling and drive website views to Eagle Radio itself.
Much like how Eagle Radio's Advertising offering has changed to digital platforms, the ways to listen to Local Radio have too. This video was commissioned to showcase all the ways you can listen to Surrey's Local Radio Station, from traditional FM, DAB and Online as well as new services such as the free mobile phone app and Smart Speaker including Alexa.
As the radio industry changes rapdily due to the deregulation, Eagle Radio commissioned a video showcasing how important it is for a local radio station to be broadcast and made by people living in the same community it serves. It aims to highlight the level of community engagement that can be achieved from a 'Proper Local Radio Station' rather than a networked service from the Capital.
How often do you listen to the radio? Let me know in the comments 📻🎤
📻 Charity fundraising, huge cash giveaways, and getting out into the community; watch what happened on Local Radio Day.
😂 The Peter Gordon Breakfast Show on Eagle Radio has been Surrey and Hampshire favourite wake up call for 23 yrs.
⛺️ Behind the scenes of the charity radio marathon where students broadcast non stop in a tent raising money for Scope.
🎤 Watch seven women from across the radio industrydiscuss their top tips for starting out in radio and how to get a job in radio.